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Your Logo Needs An Update

A logo is an extension of your brand, and should be a unique and powerful mark to identify your company. If your logo isn't doing its job, it might be time for a change that will improve your image, engage customers, and drive business. If your logo has strong brand recognition in your industry and with your customers, you should try to leverage that brand equity rather than start from scratch with a new logo. You can often breathe new life into a tired logo with a few tweaks, such as:

  • Simplifying shapes and icons
  • Choosing a typeface that is easier to read or better represents you
  • Removing extraneous content such as Inc., LLC or .com
  • Removing bevels, shadows, outlines, and gradients
  • Adjusting and consolidating colors
  • Changing the size, layout, or proportions of elements in the logo

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